When a kid gets hurt, every second feels longer. But traditional Band-Aid packaging is tough for kids to use. There’s tricky paper, interior linings, and it’s likely all happening with some blood involved.
So we redesigned Band-Aid packaging to make care more useful, and more fun. Now, it’s a bandage with a soothing experience and a playful distraction built right in.
Each refillable Band-Aid dispenser is designed after an endangered species. To get a bandage, kids simply pull the animal’s tongue, making the experience quick, easy, and hassle-free
A portion of the proceeds from this release will go to the WWF
