Barnes & Noble

Algorithms keep feeding us more of what we already like, until discovering something truly new feels rare.

Barnes & Noble believes the best stories might be the ones you never would have never been served. So roam down an aisle, see where your curiosity takes you, and…

OUT IN THE WORLD

We took Outread Your Feed into the places people move through on autopilot.

The copy rewards anyone paying attention, and reminds them that discovery starts when they do.

On social, Barnes & Noble will tease readers with some of the best parts of a book, leaving them wanting more.
Each post will include a coupon, giving readers an extra push to purchase the book and find out what happens next.

Barnes & Noble will spark curiosity with tear-off bookmarks that double as coupon invitations, encouraging people to visit the store and discover a book from the genre they chose.

TEAM

AD, Svitlana Mooney

AD, Nina Paterakis

CW, John Walter Delaney