Diet Coke Cherry is returning after a painful six year hiatus. But for an audience as expressive as the "It Girls", we need a return as glamourous as they are.
But “It Girls” aren’t new, the aristocrats were our original trendsetters.
Diet Coke Cherry Coke is embracing the Rococo art movement to reintroduce themselves as the drink that celebrates indulgence.
Cherry Elegance
The elegance of a Cherry Diet Coke is second only to its sass. Let's tease the campaign with a series of extravagant RoCokeco themed post.
doesn't stop at the train…
RoCokeco Joins
The Royal Court
Brittany Broski rules the royal court; interviewing guests of all kinds in her medieval themed interview space. This time around she'll have a "RoCokeco" version with Sofia Coppola joining the court.
The RoCokeco movement continues online through @dietcoke accounts, keeping the style and excessive flair in mocktail recipes and ASMR videos...
RoCokeco steps into the real world…
Diet Coke Cherry doesn't need permission to come back. We will RoCoke-ify spaces that no one expects; turning boring minimalism into extravagant art.
The New York City Subway will receive a full Rococo makeover accompanied with Rococo-styled models taking a seat.
RoCokeco
Takes Flight
The Rocokeco "It Girl" experience joins United, as we reward some lucky flyers with an unexpected and elegant upgrade.
RoCokeco Lives On In
Luxury
Tiktok AR Filters give users the RoCokeco flair they desire. All they need to activate this elegant filter is a can of Diet Coke Cherry.
…RoCokeco themed GRWMs and elaborate Diet Coke Cherry table settings.
TEAM
Leila Garrison, AD
Ericsson Moncree, CW
John W. Delaney, CW